Making a great first impression matters. Just as we make judgments when first meeting someone, we evaluate websites the same way. As soon as a visitor lands on your company website you have three seconds. If nothing grabs their attention to ensure they’re in the right place, they will leave. The average bounce rate is between 30 to 60 percent. That means half of the visitors take one look at a website, and leave without navigating to any other pages. Needless to say, you better make a powerful first impression.
If you’re looking to lower your bounce rate while turning visitors into customers, ask yourself if your website have the following four things: clear navigation, consistency, accessibility, and scannability.