Perfection in an e-Commerce Site.
You have the business model, you have the product, you know who your target market is, now you need the website. This is our guide to building great online shopping sites.
The first thing you need to keep in the absolute top of mind is how easy your site is to use. If it’s badly laid out in dreadful colours with hideous drop-downs and big buttons obscuring everything without actually going into your product’s benefits your prospective customers are going to vote with their mouse and go elsewhere.
Your ecommerce website design should allocate visibility to the different elements based on their importance. Product images and descriptions invariably get prime real estate. Drop-down menus, search, shopping cart, newsletter signup box, discount coupons, brand logo, payment system, special deals, etc all need to be prioritized and placement determined. Of these, most elements automatically select themselves for a position above the fold.
The shopping cart, login box and search box features are usually placed together at every eCommerce site. It’s almost impossible to imagine a store without a shopping-cart function included. The most popular shopping cart icon is a simple basket so it makes sense to choose something similar for your site. Many stores also provide their customers with private accounts where it’s possible to check all their previous and current orders. A smooth single-page checkout with a hassle-free payment system creates a very favourable impression with buyers. Conversely, glitches in checking out such as the page refreshing and not going anywhere, a slow loading page, difference in amount billed as shown on the product page and payment page, etc. can lead to abandoned shopping carts. The payment system should be configurable, scalable, work with different internationally accepted payment methods, and inspire trust
eCommerce websites deal with many customers from all over the world and they each have their own preferred payment system. Moreover, there may be technical limitations to a payment method or option, and that’s why it would be better to clarify payment options in advance. For instance, some eCommerce websites don’t accept international credit cards. Others require the customer billing address and the delivery address to be in the same country as the official store’s location. Having your site’s preferred payment icon displayed on the landing page can save a lot of confusion.
Work on building a social media presence in order to reach out to prospects, build relationship and promote your business. Social media icons should be easily viewable on your ecommerce website. Look up other sites for examples of eye-catching icons and smart use of space. Use social logins to increase engagement rates, improve user experience, and enhance the ability for your customers to become brand advocates.
Incorporate SEO optimization techniques into your online shopping site from the very beginning. These include doing the necessary keyword research to determine what your potential customers are searching for and then incorporating what you’ve learned into title tags and page copy as well as using canonical URLs, alt tags for images, considering site loading speed, implementing sitemaps, and 301 redirects where appropriate.
Online shopping sites and e-commerce websites. Contact Castlenet to upgrade your website into an awesome shopping website.