Effective Domain Names

Effective Domain Names

The Basics to Having an Effective Domain Name

Having an effective domain name is key to having a successful website for your business. If you don’t have a compelling domain name, it’s going to be difficult for customers to find you. If you’re in the beginning stages of creating a website for your company, learn these domain name basics before you get started.

Make it memorable and relevant

A memorable domain name will make a lasting impression to users. When you’re brainstorming ideas, here are some tips to make your domain name memorable:

  • Easy to Spell: You don’t want anyone to be uncertain of the spelling if it’s said out loud.
  • Easy to Remember.
  • Keep it short: Aim for one to three words long.
  • Avoid underscores and numbers.
  • Make it business related.
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Incorporate keywords

If you’re going to rely on search engines for users to find you, then it’s best to include keywords related to your business. You can rank well on search engines by using keywords in your domain name.

Ask yourself: What would people type into a search engine to come to your website? Those are the keywords you want to try and incorporate into your domain name.

If you use relevant keywords, it’s not only going to help rank your website in search engines, but it’s also going to give users an idea about what your company does. Specifically if your company name doesn’t indicate what your business is about.

Research, Research, Research

It would be pretty disappointing to come up with an incredible domain name, but then come to find out that someone else already has it. Make sure to always research your ideas first.

You’ll also want to do research to see how the related keywords rank in a results page. Is your niche a highly competitive market? Is there already a website with a very similar domain name? Go back to brainstorming other ideas.

Purchase your own domain name

There are a few benefits to buying your own domain name. First off, it gives your website creditability and professionalism. It shows that you take your business seriously. Often times when buying your own domain name, you will be able to set up your own e-mail that includes the domain name in it. This reinforces your website’s professionalism.

Buying your own domain name will also stop competitors or anyone else from using your brand’s identity. Plus, it will be easier for people to remember your site.

Register your domain name

After you’ve decided on a domain name, the next thing to do is register it. By registering, this gives you the license to the name, and no one else can use it. Simply do a search for domain registration companies, and there you’ll be able to confirm that the domain name is available.

If the web address you had in mind is taken, consider choosing either a different extension (like .org), give it a slight alteration, or decide on a completely different name.

Choose a domain extension

The domain extension is an important part of a website address. It gives users an idea what your site offers. For instance, .com (company), .org (organization),and .net (Internet). You could also consider purchasing an extension that represents an international location (.co.nz). This, however, is only good if you’re selling products or services in that specific country.

Although .com is the most popular and common, there is a shortage of original domain names left with the .com extension. Which is why you could consider the other extensions available. Plus, you’ll have a better chance of registering the domain name you want.

Whatever you decide, choose an extension that shows what your website does.


Understanding the basics of a domain name is essential in running a successful website for your business. Remember to make it memorable, incorporate related keywords, and always purchase your own domain name to show that you take your business seriously.

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