How to build a great facebook page for business
Creating a Facebook page is a wonderful marketing tool for your retail company or business. By making a Facebook page, you will generate traffic, connect with your customers, and be easily found through search engines.
Here are some great tips on how you can build a great Facebook page for your business.
Setting up your page
When you make a Facebook page, it’s public. People won’t need to be signed in to see your page. They will also be able to find your page through search engines, which is why you want to use your company name. Other things to think about:
Use your logo as your profile picture.
Upload a cover photo for visual appeal.
Fill out as much as the About page as you can. (This will make it easier to find
your page through search engines.)
Link your company’s website to your Facebook page.
Engage your fans by posting interesting content
The goal of your Facebook page is to reach out to a targeted audience and gain customers. One way to do this is to create engaging content for your fans. The more fans who are engaged, the more likely they are to like, comment, and share your Facebook page.
You will have to find out what works and what doesn’t for your page. Try posting images and videos, links, and status updates on different days over a course of 30 days. With the help of Facebook’s Insights, you will see exactly what posts are most popular among your fans.
If you own a women’s clothing store, post a photo of an outfit of the week. That way you’re using an image to capture the viewer’s attention. Perhaps your business sells hiking and camping gear, get your audience’s attention by posting a status asking what their favorite hike in the area is.
These are just a couple of ideas. Once you experiment with a few different posts, you’ll come to understand what your fans like and don’t like.
Stay connected with your fans
It’s so important as a business to build and strengthen relationships with your customers. Having a Facebook page allows you to interact with your customers–no matter where they are in the world.
One way to strengthen relationships is to encourage your fans to post to you wall. Inviting them to post a photo of them with your merchandise will allow for you to interact with them and hopefully develop long-lasting relationships.
Use call to actions
A call to action is a form of marketing that should promote an immediate response. The goal for posting call to actions on Facebook is to get customers to your business. Some ways to do this on your page is by offering them some type of incentive.
If someone checks into your mobile phone store through your Facebook page, offer them a free phone case. Maybe you want to see an increase in a certain demographic, like students. Why not offer them a discount? Another way to get people in your store is creating events through your page, and sending them out to your fans. Set up a book signing or book club event at your book shop.
By offering a call to action to your fans, this will help get customers to visit your store.
Identify your audience and advertise to them
Putting a Facebook ad for your page is so simple because it’s all done from your fan page. If you haven’t already, you should figure out who your target audience is. Things to consider: location, age, sex, and interests.
This way, you’ll be able to promote your page to a specific type of a person, and they’re more likely to respond.
Are you a local stationery shop? Narrow your audience down to your location. Do you sell maternity clothing? Narrow down your audience by putting specific keywords related to pregnancy.
Building a great Facebook page for your retail business will definitely generate traffic. As long as you market to your target audience, post useful content, and reward your loyal customers, you will see an increase in the number of your audience.