What Happens Next With the end of Google Authorship?
As of 29th August, the three-year experiment called Google Authorship has come to an end. If you weren’t aware of Google Authorship, it was a program that allowed authors of web content to identify themselves with a digital signature. Many webmasters found this beneficial because they could link all their content through their Google+ account. The other incentive many people found was when anyone would use Google, an author’s profile image and byline came up in the search engine results page (SERP), which some claimed encouraged more clicks.