How to Write Great Web Content for Users and Search Engines
Both users and search engines love fresh, high quality web content. Writing excellent copy on your site is guaranteed to generate searches, and get users clicking on your web page. If you aren’t a confident writer, don’t worry. It is easier than you think.
Follow these tips to learn how you can write great web content for users and search engines.
You must always write for the user first, and the search engines second. If you’re personal, the reader will feel like it’s relevant and targeted for them, which will confirm that they have made the right click. A way to make your web content more personal is to address the readers by using the word you. This makes it feel more conversational, rather than impersonal.
Research your Topic.
Since you want to assure your readers they have made the right click, it’s important to know what you’re writing about. If you don’t sound like an expert in the area, readers are going to doubt you. Even if your topic is something you’re confident about, research it. There is always something new you could learn.
Experiment with Different Types of Posts.
Using Google Analytics to see what posts get the most comments and clicks can give you an idea of what type of post works (and what doesn’t). There are a few types of posts you can try out.
These types of posts always work with readers. No matter what market you are in, there is something you can teach to someone. It’s especially effective if you know something others don’t.
Writing web content in a list format is powerful. It often gets straight to the point, which is crucial when you only have a certain amount of time to grab a reader’s attention. Plus, they’re easy to write: include a headline, an introduction, and bulleted list of the points you’re making.
Although opinionated articles can sometimes be controversial, they can generate tons of traffic because being opinionated can help you stick out. Don’t be afraid to express your opinion, but be prepared for others who may disagree.
Incorporate Long Tail Keywords.
Remember that long tail keywords work better than just typing a keyword phrase. Long tail keywords are longer in length (at least 3 to 5 words long) and are more specific to the topic.
Keywords are great for both users and search engines. If someone types in your keywords, a user will see it on the search engine results page. Although you’ll want to rank well with certain keywords, you do not want to stuff your article with them. This is why you write for the reader first and search engines second.
Using keywords correctly and naturally will help drive attention to your website. To get search engines to read and value your content enough to rank it, make sure to:
- Create a keyword-rich headline.
- Mention it once in your introduction paragraph.
- Write it two more times, at the most, in the body.
- Repeat once more in the conclusion paragraph.
Edit and Proofread.
You have just finished writing a compelling piece of web content, and you can’t wait to publish it. You submit it on your website, but later find out that you’ve misspelled some words and omitted a couple of punctuation marks.
An important, but often forgotten, rule when writing great content is to edit and proofread it before publishing. This means to make sure there are no spelling or grammar mistakes that you may have not caught when writing. By skipping this important and final step can ruin your creditability.
When you edit your content, a good strategy is to read it out loud. Does it make sense? Do the sentences flow smoothly? Verify that you’ve used words correctly with the help of a dictionary. One other strategy, if possible, is to ask someone else to read over your content. It helps to have another set of eyes.
If you proofread and edit your content before publishing, it will help maintain your creditability with both users and search engines.
If you write content that’s worthy of a good read, users are going to remember you and come back to your website. It won’t only engage users, but will help get your website to rank well on the search engine results page. Remember to be personal, research your subject, and proofread before publishing.