There is a new way customers are interacting with businesses—through a mobile app. Contrary to what some may believe, an app isn’t just a small website for a mobile device. It’s actually a program that runs on a mobile device, such as an iPhone or Android. The difference between a mobile-friendly website and an app is that the latter should do something your website can’t do.
But does you need one? Many businesses have begun to realise that mobile apps are a powerful marketing tool. With a device that people have on them for nearly 24 hours a day, businesses are creating mobile apps to help grow and get the most out of their marketing budget.