SEO Rules

SEO Rules


Six SEO Rules to Achieve Front-Page Status

As a website owner, it’s important for your site to get on the first page of a search engine’s organic (not paid) results. But what can you do to achieve front-page status? By learning what the rules of SEO are, and how you can use them to your advantage.

If you don’t already know, SEO stands for Search Engine Optimization. It’s the process of making your website search-engine friendly to help generate traffic to your site.

Read six SEO rules for writing great website content to get your website on the first page of a search engine’s organic results.

Understand the different types of keywords

Keywords are a main part of SEO. They are one of the ways a user finds information about a certain topic through a search engine. There are two types of keywords:

Keyword Phrases

  • These are normally either one to two words long.
  • Using keyword phrases aren’t as popular because they’re usually too broad.
  • Example: Nanny Jobs

Long Tail Keywords

  • These are longer phrases that are at least three or more words long.
  • Better to use because the search results will be smaller.
  • Example: Hiring Nannies in Auckland, New Zealand
Keyword analysis and website SEO.
Researching keywords for your web pages.

Use Long Tail Keywords Correctly

To use long tail keywords correctly, you must be specific.

Let’s pretend that you’re a food blogger who wants to write about cheap restaurants in New Zealand. You might think cheap restaurants New Zealand would be great keywords to generate traffic to your page. However, this term is broad and pretty generic.

Although you may believe it’s a good term because it gets thousands of results on the search engine page, this actually makes it very competitive. This is why keyword phrases aren’t as popular as long tail.

How is your page meant to stand out among the thousand of results?

By being specific, especially if you have a large market to compete against. This is why you should target long tail keywords because it will help decrease your competition.

Let’s go back to that example about the food blogger. There are hundreds of food bloggers out there, which means you want to use long tail keywords to give as much detail as you can to lessen your competition.

You have your idea of writing about eating in budget-friendly restaurants in New Zealand. But how could you be more specific? By adding a city name. A possible long tail keyword could then be:

Where to eat in Wellington, New Zealand on a budget?

This is better than cheap restaurants New Zealand. But you could take it even further by writing solely about a type of restaurant, a neighborhood in the city, or even both.

Cheap Italian restaurants in Mt. Cook, Wellington, New Zealand

By doing this, you will get only those people who are searching for Italian restaurants in that specific area of Wellington. Now that we are giving more detail, we’re being specific and lessening our competition.

Using great long tail keywords will result in smaller search engine results, but higher traffic quality.

Using keywords for optimising you web pages.

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Place Keywords in the Appropriate Places

Now that you’ve come up with your long tail keywords, the next thing to do is use it within your article. But where should you place those keywords?

  • In the first paragraph
  • Title your article with the SEO keywords
  • In the URL name
  • Repeat, at the most, two more times in the body (depending on the article length) and once more in the final paragraph

Write for your Audience, not for the search engines

This means a couple of things. Firstly, do not stuff your article with keywords. This will only result in poor content that isn’t readable. Search engines will pick up on it quickly. Instead, you want your writing to sound as naturally as possible. It should be as if you’re having a conversation with someone.

With that said, it’s important to put an emphasis on quality content. Write your articles naturally and with great detail. Rather than repeating your keywords, use synonyms or other related words.

When a search engine sees that you’re writing high quality, in-depth content with the right amount of keywords, it will put your site up to the top of the search engine results page.

Write an Excellent Description Meta Tag

Many people underestimate the meta description tag (or sometimes known as meta tag). When you do a search on Google, the short description below the link is the meta tag. This gives the user a quick summary of what your page is about.

Writing an excellent meta description can seal the deal in having a viewer click your site rather than your competitor.

How can you write a meta description that entices users to click?

  • Use action-oriented words (Grab, Read, Explore, Click, Learn, Discover are all examples of words that encourage users to act now and quickly)
  • Tell what the user can expect if they click on your site
  • Keep it under 160 characters (Anything over that will be cut short on Google)
  • Ask a question to your audience
  • Use your targeted keywords
  • Make it specific and relevant
  • Don’t deceive. This will only result in users exiting your site

Use SEO for Images

That’s right, you can even optimize images for search engine results. If people do an image-based search, it could generate traffic to your website. Here are a few of ways to use images in SEO.

  • Alt Text

This is the text alternative of an image. If someone is using a text-only browser, is blind and using a screen reader, or if a photo doesn’t upload properly, the alt text will be in its place to describe what the image is of.
Example: You want to add an image of an Italian dish at a local restaurant to your blog. Spaghetti Bolognese at Piccolo Italian Restaurant in Wellington, New Zealand could be a possible alt text. It’s giving a nice descriptive text of what the image is of.

  • Name your image files with keywords in it

It’s also a good idea to name your image file with the long tail keywords. Again,
you want to be as descriptive as possible.
Example: spaghetti-bolognese-Italian-restaurant-Wellington-New-Zealand.jpg

  • Write Captions for your images

Another way to describe what the image is of, and get your website to rank high
in a search engine.

Using keywords in an image file name or alt text can increase website visibility. Make sure to be descriptive with your alt text that incorporate keywords, along with file names that have a great description.


The next time you put new content on your website, incorporate these six SEO rules. It will increase your website’s visibility on a search engine results page and have users clicking on your site versus your competitor. Remember you must write quality content with long tail keywords, be as descriptive as you can with your images, and don’t forget to write a meta description tag.