Designing a user friendly website
When a user visits a website, they make their decision whether they will stay or leave your site in three seconds. This means you have to capture their attention quickly. One thing to consider is the design and layout of your website. A website that isn’t user friendly will have viewers clicking out of your site in three seconds.
Find out what you can do to design a layout so its visual appeal will help retain users.
Keep it simple
You don’t need to include flashy graphics to grab the user’s attention. It is best to keep your website clean, simple, and clutter-free. A website that has too much going on will only confuse a user. With hundreds of links and images jumping out at them, they won’t know what to click, and will instead exit your site.
Another reason to keep it simple is because of page speed. Filling your website up with a lot of content will likely slow your page down. Since web users are impatient, a slow page is guaranteed to make them leave.
Make use of white space
White space is any space on your page that doesn’t have text or images. It doesn’t matter what the color is. Many website owners think white space is a negative thing. They see it as wasted space, and make the mistake of filling up their entire website. What this actually does is cause clutter.
At the same time, it’s also possible to have too much white space. The key is finding the right balance. Once you find that balance, it will make your website easier to read, more inviting, and more accessible for users.
Where to use white space:
- Line-spacing and letter-spacing in blocks of text.
- Around images and graphics.
- Between margins and paddings.
Make your website easy to scan
Web users have a very short attention span. They way we read on the Internet is completely different than how we would read a book. In fact, we don’t read–we scan. If your website doesn’t easily allow the user’s eyes to smoothly flow to pick out things, they are going to click out of your site.
Since we want our reader to stay on our site, here are some ideas to make your web content easier to scan:
Stick to short paragraphs. (Have one idea per paragraph.)
Have clearly visible headlines and sub-headlines.
Highlight any keywords by making them bold, changing the color, or using a link.
- Make bulleted lists.
- Make use of white space.
Create a balance
Balance is important because it determines how your webpage looks and feels. Choosing where you place elements on your site can be a deciding factor if your site is appealing or not.
It’s especially important to think about balancing blocks of copy and images. A vertical image should be next to longer paragraphs. While horizontal images should be next to shorter paragraphs.
Stay consistent with your web design
Your website should be consistent throughout. This will make your site feel integrated. Fonts, sizes, layouts, and color schemes are things that must be consistent. Make sure that all headlines, sub-headlines, and body content are the same throughout your entire site.
The easier your website is to manage, the more likely a user will stay. Remember that a user-friendly website should be clutter-free, simple, and organized. Following these tips will help capture their attention and have them spend more time on your site.
Create a your online business to attract customers, keep them engaged and boost your web sales by designing a user friendly website.