Tell Your Business Story Using Social Media Hubs
Social media hubs are an excellent way to update a business website that may not seem relevant in the time of social media. They can help increase customer interaction and keep your customers updated on what’s happening with your business.
What are social media hubs?
Think of social media hubs as a way to aggregate all your social content into one place – a way to connect all your scattered content together in one place and present an overview. An overview of what your brand means, how it’s interacting with customers, and how customers are interacting with it. Many make the mistake of thinking the ubiquitous button links to each network constitutes integrating social media with their website – that barely scratches the surface of social media integration and will never foster consumer interaction like a true social media hub.
Keep it together
One of the most important functions of a social media hub is to bring all your social media properties together in one place – to provide an overview. Whether you organize your content in separate feeds by network of origin or aggregate them all in one feed, you want to give your customers a look at everything you’re offering over social media in one place.
There are many options amongst social networks, some of which will work for your business and some of which won’t – but get amongst as many as possible. They have different user bases and different strengths. Don’t post the same content to different networks: what works on Instagram won’t necessarily work on Facebook, and users that follow you on Twitter may not track you on Pintrest. A more versatile feed with more diverse content will be more interesting and engaging.
Keep it in real time
Social media is very immediate – for better or for worse, you’ll have to keep up with what’s happening as it’s happening. Don’t rush content – if it’s not proofread and spell and fact checked, it’ll look sloppy – but keep in mind that your social media hub operates in real time. You can use this to your advantage when covering industry events and relevant news.
Tell a story
Nothing resonates with people like a good story – use your social media hub to create your business’ narrative. Make them root for you. Tell them about interesting things related to your products or services, or the story of how your products get to them. You have different elements to weave together – make it interesting and keep your customers engaged.
A social network hub is all about interaction – bringing your business and your customers together. You may choose to integrate functionality that will allow users to retweet, share, and reblog your content from the comfort of your website. Or you may opt to include user generated content in your hub if you have the appropriate moderation tools – let your customers own a part of your story and tell their side of it.
Make it attractive
Nothing is more frustrating than something that doesn’t work well or look good – make sure that your content is aggregated in a way that is clear and logical, loads quickly, and looks good. Often the simplest design will be the most attractive because it is the easiest to access – you may be displaying a lot of disparate content that must be tied together in a way that is accessible and clear.
Social media hubs are versatile, useful tools to keep websites current, keep your customers connected to what your business is doing, and connect them to the narrative of you and your products or services.