Pricing on your website, your marketing strategy
Imagine yourself going to a supermarket, but there were no prices on any of the items. You’d be pretty frustrated as a customer. There seems to be an ongoing debate among business owners whether you should disclose this information or not. No matter what market you are in, placing prices on your website is no different than putting prices on items in a brick and mortar store.
Here are 5 reasons why you should put prices on your website.
Nothing to hide.
If what you sell comes as a set price, there is no reason to hide your prices. Customers want to know how much something is, and you should be stating your prices. If people don’t see a price on your website, they could think that you’re either hiding something or you’re too expensive. If you’re afraid that your pricing is going to scare away customers, will this change when you are further down the line and have spent precious time on trying to make a sale, if the answer is no then you need to think about your tactics or maybe your pricing.