Things That Should be on Your Website’s Front Page
The front page of your website is critical. It’s a page that will likely gain the most traffic because it’s the starting point of your website. You need to have certain things on your front page to make a great first impression to your viewers. To do so, you want to make the front page easy to invite users to explore more of your website. What can you do to make their visit to your front page as easy as possible?
Read what 10 things should be on your website’s front page.
The header is the top section of your website. It’s an essential element to have because it’s often the first thing users will see when they come to your website. It establishes identity by telling people where they are.
Remember that you only have three seconds to capture someone’s attention over the Internet. A way to do this is to impact them visually with an exceptional header to help users stay, and encourage them to explore more of your site.
2. Contact Information
If you don’t include contact information on your website, it’s going to be difficult to get customers to use your products and services. Always include your contact information in an easily identifiable place, which would be near the top of your front page close to the header.
3. Navigation Bar
Another necessary feature for your front page is a navigation bar. Placing a navigation bar gives users the chance to look at other pages on your site. It encourages people to explore more of what your site has to offer. If your front page is lacking this crucial element, users are only going to see this one page and leave.
Most websites place their navigation bar directly under the header. If you decide elsewhere, make sure to at least keep it near the top. For you to have an effective navigation bar it must be super easy to identify, be well accessible, and organized. If your site’s navigation provides those three things, then the user will take action.
4. Call to Action Button
The main goal of your website is to inspire users to initiate to do something, which is why you should have a call to action button on your front page. Whether it’s subscribing to your newsletter, buying one of your products, or using your services, you want people to click this button on your front page.
5. Social Media Icons
With the popularity of social media, it seems only obvious to include social media icons on your front page. Placing these icons on your home page is another way for users to contact you. By making it easy for users to connect with you through social media, you’re on the right track to gaining loyal customers.
6. Features and Benefits
Your website’s front page should include features and benefits, too. What are the benefits of your product or services? What will it offer users? Although you may want to initially put everything you have to offer on your front page, you should actually feature only one thing. Otherwise there will be many different links trying to compete for the user’s attention. Decide what the most important thing is that you’re promoting, and feature that on your front page.
7. Search Button
Give the user the option to search your website by placing a search bar on your front page. It’s one other way to encourage users to see more of your website. This is especially key if your website has a lot of content because if they are looking for a very specific thing, it makes it super easy for them to search your website.
People love social proof. It reinforces the idea that they should buy your product or use your services. Many people are interested in what others have to say about your company. Having testimonials on your front page can help prospects make their final decision about your company. When a prospect sees a testimonial from someone like them, reading or watching a testimonial from a customer can emphasize why they should buy your product.
The footer is at the very bottom of the page, but don’t think that there shouldn’t be anything here. Although this is the end of your front page, this is where you get to have your final say, and have the opportunity to seal the deal with a potential customer.
In the footer, you can repeat any important information here: contact info, social media links, or your company’s motto.
The footer is also great because it’s ideal for mobile users. Since many mobile users are constantly scrolling, by including links in your footer allows easy access to get back to the top of your front page without having to scroll.
10. About Page
Users want to know who you are, and what your company is all about. Put a link or a quick summary of who you are or what your company does on your front page is another essential element on a front page.
An exceptional website include these 10 things on their front page. The most important thing to remember is that a user should never have to work hard on your front page. Always keep things easy for the users because that encourages exploring more of what your website has to offer.